Enterprise billing for every business model

Subscriptions are here to stay. In the past decade, the amount of subscription-based pricing strategies and business models has risen to a market size well beyond $ 650 billion in 2022. The market for subscription business is expected to grow even further; towards $ 1.5 trillion by 2025. Managing and billing these subscriptions properly thus requires scalable, cloud-based solutions. Billing technology is therefore no longer a necessary administrative matter (and perhaps evil), but a hard requirement for enabling growth and ensuring a future-proof business.

Often combined with a subscription component, consumption-based pricing strategies (pay-as-you-go or pay-per-use) are gaining traction in the SaaS and e-commerce markets. 

More and more SaaS companies are adopting a consumption-based model as the majority of their customers find that this aligns better to the value that they receive. Consumption-based models prove to be an important driver for revenue growth and customer retention as compared to more traditional models. The use of pay-as-you-go pricing is expected to double in size within the next three years. Therefore, businesses must tailor their business models and financial operations to cater to these developments in order to remain competitive.

In addition to handling and streamlining financial processes, billing technology plays a pivotal role in unlocking the untapped potential of data for decision making and revenue growth. Revenue leakage and bad decisions are just two of the negative consequences of poor data quality. The aggregation, normalisation and application of business rules to data all take place within billing software. Since a lot of companies struggle with unlocking the full potential of their data and truly operate in a data-driven manner, they should turn to - and adopt - billing software that enables them to unlock this potential.

As businesses expand internationally and borders between geographical markets are becoming decreasingly opaque, billing technology is needed that enables businesses to thrive across countries and continents. Entering new markets requires companies to adapt their pricing strategy to local conditions, work with different partners and comply with local financial- and invoice regulations. Additionally, e-Invoicing is becoming the norm in most parts of the world, but the practical implications differ per region. Companies operating in different geographical markets therefore have to combine and consolidate all these different factors in an integrated billing system that is capable of dealing with a high degree of complexity while at the same time being sufficiently agile to adapt to changing circumstances.